Will consumers put down the remote and tune into YouTube
The Google-owned site is getting closer to finding out.
The video giant is finalizing contracts for its first of more than a dozen "channels" featuring regularly scheduled content on big broad themes such as fashion and sports, according to people familiar with the matter.
YouTube has requested some content for the channels within the next 60 days, according to one of these people, as it considers a launch in early 2012.
A Google spokesman said, "We don't comment on rumor or speculation
The progress comes as Google has been bandying the channel idea around Hollywood for months, as it tries to reposition the web video juggernaut as more formidable competitor to TV.
YouTube, which media companies have long griped is too stingy cutting content deals, is paying from a few hundred thousand dollars to several million to content creators to create and curate videos for a channel, according to these people. Google recoups the original payment through ad revenue, and Google and the partner share ad revenue after that.
Content owners in talks with the company say Google executives say they want to build a comprehensive video service that users will want to tune into instead of television, not just a service to better compete with other Web video sites. (Google's CEO Larry Page is said to stress that point in particular, one of the people said).
In talks, which are being led on the Google side by executives Robert Kyncl and Salar Kamangar, Google is encouraging content owners to create schedules of programming much like traditional TV, these people said
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